Hey guys, I am mainly in TV Commercials, and clients (creative directors) give their feedback to us on the grade either by looking at the material on their mobile phones or MAC laptops, and there is always this endless back and forth about skintones being too red, or mood too pale, or not warm etc. Clients so so rarely attend the grading suite anymore. The truth is that in our suite we grade on DaVinci and use a 25" Panasonic BT-LH2550 as our broadcast/pro monitor. Looking at the apple display DaVinci runs on, their comments are valid, but not on the ref monitor. It got so heated with one clients that he never worked with us again thinking we don't know what we're doing. We solved this by simply grading based on our Retina MAC screens and feedback from clients has been minor and/or constructive. Now of course this is not the way to do it, but this is the way we're able to get a final "approval" on the TVC in order to go on air, or (recently) on social media and youtube. Moreover, since a lot of what we do is switching towards content which is ending up online, I believe a retina display is enough to pull off a grade. How much the advertising industry has changed in the last 5yrs is incredible. Looking forward to your comments!