How to achieve the look in this adidas ad?

[Ferran Alcalde]

The DP has provided me this reference. The footage is pretty well shot, but of course, it's not samey...

What strategies would you use to achieve this? What are the essentials?
What I can see is that:
-It is contrasty but without clipping.
-Shadows go towards cyanish. Overall it's a cold look.
-Saturation is quite low, except for some elements like the guys jaquet.
-Blacks and whites seem neutral.
-You can appreciate grain
-The image is quite sharp, looks like mid-tone detail is high.

 

[Chieloka Jairus]

The DP has provided me this reference. The footage is pretty well shot, but of course, it's not samey...

What strategies would you use to achieve this? What are the essentials?
What I can see is that:
-It is contrasty but without clipping.
-Shadows go towards cyanish. Overall it's a cold look.
-Saturation is quite low, except for some elements like the guys jaquet.
-Blacks and whites seem neutral.
-You can appreciate grain
-The image is quite sharp, looks like mid-tone detail is high.

Hi Ferran,
I came across your post about matching that reference look — really interesting breakdown.
I’m currently working on a project with a similar aesthetic goal and was wondering how it went for you in the end. Did you manage to get close to the reference? I’d love to hear what final approach or workflow helped you achieve it.
Best